Your wardrobe and your next outfit
Muse helps users manage a digital wardrobe and discover clothing and accessory combinations using items they already own. This makes it easier to find new outfits within their existing wardrobe.
Users can also enrich their wardrobe by discovering products from local stores. Recommendations can reflect their fashion preferences and the other items in their wardrobe.
Muse presents outfit combinations on the user’s avatar, helping them visualize how suggested clothes can look on them.
When users find a clothing item or accessory they like, they can check out through the app and have it delivered to their home.
Users can share their suggested look and the encouraging score they receive on social media or directly with friends. This provides a natural way to share their experience and can help expand the app’s reach.
Additional features
Muse can offer additional features as an everyday fashion companion.
Users can save favorite outfit sets and clothing combinations. The app can also keep track of what they wore to previous events, including the occasion and who they were with.
The goal
The goal is for users to rely on Muse for their everyday fashion decisions.
Over time, Muse should become more familiar with each user’s fashion preferences and wardrobe, allowing it to provide increasingly useful and enjoyable guidance.
The experience should become more valuable as Muse gets to know the user and their wardrobe better.
Business model
Muse is a free app. Its primary business model is affiliate revenue from clothing purchases made through the app.
Additional opportunities for future revenue growth include:
- Paid subscriptions with additional features
- More profitable commercial models with retailers
- Monetization of relevant information
- Upsells and related services, such as referrals to personal stylists