What is Muse?
Muse is an app designed to help users dress appropriately and confidently for different occasions, and receive a trusted second opinion on how they look.
The app provides a complimentary score that gives an encouraging assessment of a user's look, with the option to receive a more detailed opinion and feedback — essentially an additional pair of eyes when deciding how they look and whether their outfit is right for the occasion.
Muse also helps users manage their digital wardrobe. It helps them discover clothing and accessory combinations using the items they already own, making it easier to find new outfits and combinations from their existing wardrobe.
In addition, Muse allows users to enrich their wardrobe by discovering products from local stores in their area. These products can be selected based on the user's fashion preferences and on the other items already present in their wardrobe.
Muse presents outfit combinations and recommendations through visualization on the user's avatar, allowing users to see how suggested clothing combinations can look on them.
When users find a clothing item or accessory from a store that they like, they can easily check out through the app and have the item delivered to their home.
Users can also share the look suggested to them, together with the complimentary score they received, on social media or directly with friends. This creates a natural way for users to share their experience and can help expand the reach of the app.
Additional Features
Muse can provide additional features that make it useful as an everyday fashion companion.
Users can save outfit sets and clothing combinations they like to their favorites.
The app can keep track of what clothing items were worn to previous events, including the occasion and the people the user was with when the outfit was worn.
The Goal
The goal is for users to rely on Muse for their everyday fashion decisions.
Over time, Muse should become familiar with each user's fashion preferences and their wardrobe in an effective way, allowing the app to provide increasingly useful and enjoyable fashion guidance.
The experience should become more valuable as Muse gets to know the user and their wardrobe better.
Business Model
Muse is a free app.
The primary business model is based on affiliate revenue generated from clothing purchases made through the app.
There are additional opportunities for future revenue growth, including:
- Paid subscriptions with additional features
- More profitable commercial models with retailers
- Monetization of relevant information
- Upsells and related services, such as referrals to personal stylists